Selling a home can be a tiring and stressful process. Knowing how to get the word out, prepping the interior for a showing, and getting all of the paperwork in order can be overwhelming. The first step to selling a house, once you have determined that you are ready to buy a new home, is letting people know that you are doing just that. With the creation of home selling and posting online platforms, some may choose to only post about their property but it may not reach every potential audience.
At Holland Homes Sales, our experienced realtors want to make sure your home appears in front of the best audiences that may lead to a sale. Open houses have been a popular home viewing option for decades. But before you open your doors to the general public to take a tour, it’s important to be aware of the positives and negatives of open houses:
Exposure is one of the more important things when it comes to selling a home. Simply sticking a “For Sale” sign in your front yard just won’t be enough. An open house is a great way to gain that additional exposure that attracts potential buyers. When marketing your home, you want to gain as much exposure as possible, because increased visibility could potentially shorten your home’s time on the market. Printing materials such as flyers, pamphlets, ads, etc. are all great, but many people enjoy the possibility of walking into what may be their future home.The pressure is off
Open houses are generally pretty casual events. People can usually come and go as they please. This allows for a relaxed and pressure free environment for potential buyers. Many buyers consider it a plus when they can analyze and explore a home in detail without feeling pressured or short on time. Open houses are an awesome way to allow potential buyers a chance to envision themselves in the home they are touring with little purchase pressure.Attract a different audience
Since open houses do allow for anyone in the community to come tour your space, you are bound to gain interested eyes that you may not have from other tactics. The older age group might not see your social media posts while the younger generations might not be searching through the local newspaper ads. This home showing method is a great way to entice potential home buyers and spread awareness.
Opening your home for strangers to walk through and tour can potentially be risky. Touring parties will have the chance to survey and explore your property with little supervision. Putting specific safety measures in place can help to decrease the risk that holding an open house presents.Making sure to stash away any valuables and hide any chargers or stations that may indicate expensive items are nearby is also a great idea.Unqualified buyers
Scheduled home showings are usually only given to home buyers that are qualified for a home of your type. Open houses allow any person to tour regardless of their financial status, their intent to purchase a home or even their home city. Open house traffic can often be full of people who are simply touring out of boredom, to get interior inspiration or some that feel they may be able to afford the property but in reality cannot.It’s important to approach an open house knowing that the majority of the visitors might not take the bait.Might not lead to a sale
Not every person who walks through the doors of an open house is actually looking to buy. Since people who attend the open house do not have to be exactly working with a real estate agent, it often attracts people who simply just want to look. These are what real estate agents call “lookie-loos”. These are people who are just curious and want to look around. So while your open house may be a hit, it may not exactly lead to a sale.
At Holland Homes, we want your home selling experience to be a positive one. That is why our knowledgeable and experienced realtors ensure that selling your home is done the right way. Contact us today!